BEYOND THE FLOWER PRESENTS
THE ROSE FRAGRANCE EXHIBITION
Discover some of the world's most fragrant and extraordinary roses.
Enter a world where fragrance, beauty and botanical artistry come together.
Discover extraordinary roses selected for their remarkable scents, distinctive character and captivating beauty — an immersive floral experience celebrating one of nature's most fascinating creations.
AN EXTRAORDINARY SENSORY EXPERIENCE
MORE THAN BEAUTY. A WORLD OF FRAGRANCE.
A rose can captivate the eye, but its fragrance can create a memory that lasts long after the moment has passed.
Discover an exceptional collection of fragrant roses, featuring remarkable varieties celebrated for their captivating scents, intricate petals, distinctive forms and extraordinary colors.
This is an invitation to explore the rose beyond its appearance — through the diversity, complexity and emotion of its fragrance.
RARE ROSES. EXTRAORDINARY FRAGRANCES. AN UNFORGETTABLE ENCOUNTER.
RARE BEAUTY. EXTRAORDINARY VARIETIES.
ONCE-IN-A-LIFETIME ROSES
Discover remarkable rose varieties and extraordinary garden roses, selected for their beauty, individuality and exceptional character.
From richly layered petals to captivating colors and distinctive fragrances, each rose reveals another dimension of the extraordinary diversity of the rose world.
A rare opportunity to encounter exceptional blooms together in one setting.
SOME FLOWERS ARE MORE THAN BEAUTIFUL. THEY ARE UNFORGETTABLE.
THE ART OF FLORAL DESIGN
FLORAL DEMONSTRATIONS — TREND 2027
Experience the transformation of exceptional flowers into living floral art.
Through live floral demonstrations, contemporary techniques and expressive compositions, explore new approaches to texture, form, movement and the aesthetics of luxury floral design.
Discover creative perspectives inspired by the evolving directions of floral artistry for 2027.
CONTEMPORARY FLORAL ARTISTRY
TEXTURE, FORM & MOVEMENT
THE FUTURE OF LUXURY FLORAL DESIGN
ONE EXPERIENCE. A WORLD BEYOND THE FLOWER.
The Rose Fragrance Exhibition is part of Beyond the Flower, an international floral event bringing together the people, knowledge, creativity and ideas that shape the floral industry.
Discover the complete event, explore the international speakers and experience the wider journey of flowers — from their origins to their transformation into floral art.
BEYOND THE FLOWER
7 NOVEMBER 2026
INTERCONTINENTAL ATHÉNÉE PALACE BUCHAREST
LE DIPLOMATE
EXPERIENCE THE EXTRAORDINARY.
Discover exceptional roses, explore the world of floral artistry and become part of an experience that celebrates everything beyond the flower itself.
Join us at Beyond the Flower in Bucharest.