ENTREPRENEUR · CREATIVE DIRECTOR · MAISON DADOO
ALEXANDRU
DADOO
THE BUSINESS
BEHIND THE FLOWER.
WHEN DOES A FLORIST / FLOWERSHOP
BECOME A BRAND?
A beautiful arrangement can get you noticed.
A strong identity makes you remembered.
FROM FLOWER
TO SIGNATURE.
Maison DADOO began with floral design and evolved into a multidisciplinary creative business built around events, design, production and experience.
2008
SIBIU
MAISON DADOO
2011
ALEXANDRU DADOO
JOINS THE BUSINESS
TODAY
FLORAL DESIGN · EVENT DESIGN
PRODUCTION · LOGISTICS · EXPERIENCE
WHAT MAKES
A BUSINESS
BECOME A SIGNATURE?
POSITIONING
What do you want to be known for?
VALUE
Are you selling flowers — or the experience around them?
IDENTITY
Can a client recognize your work without seeing your name?
CLIENT
Who are you really building your business for?
CONSISTENCY
Can your standard survive as you grow?
MORE THAN
BEAUTIFUL FLOWERS.
THE BUSINESS BEHIND THE BEAUTY
- CLIENT
- CONCEPT
- DESIGN
- TEAM
- PRODUCTION
- LOGISTICS
- EXPERIENCE
WHAT DOES
YOUR CLIENT
REALLY BUY?
THE ANSWER IS YOUR VALUE.
THE DADOO
SIGNATURE.
Could your work be recognized without your logo?
DON'T JUST
CREATE FLOWERS.
CREATE A REASON
TO CHOOSE YOU.
THE MAN
BEHIND THE BRAND.
ALEXANDRU DADOO
ENTREPRENEUR · CREATIVE DIRECTOR
Alexandru Dadoo joined Maison DADOO in 2011, bringing international experience in architectural restoration and interior design and a different perspective on space, design and events.
THE QUESTIONS
EVERY FLORIST
SHOULD ASK.
WHAT ARE YOU KNOWN FOR?
WHO IS YOUR CLIENT?
WHY SHOULD THEY CHOOSE YOU?
WHAT MAKES YOUR WORK DIFFERENT?
CAN YOUR BUSINESS GROW WITHOUT LOSING ITS IDENTITY?
THE ANSWERS
ARE YOUR BRAND.
FROM FLORIST
TO BRAND.
On 7 November, Alexandru Dadoo goes beyond the flower — into the business, brand and vision behind it.
ALEXANDRU DADOO
THE BUSINESS BEHIND THE FLOWER
7 NOVEMBER 2026
INTERCONTINENTAL ATHÉNÉE PALACE BUCHAREST
LE DIPLOMATE
THE STORY CONTINUES
THE GROWER
Avinash Mokate
THE JOURNEY
José Luis · Ecuador